Annalise Coghlan and India Heath met during university in 2013, where Annalise studied Fashion Design & Business and India studied Media & Sociology. Between them, the pair gained work experience from a number of reputable New Zealand and International companies across the Fashion and Media industries including Superette, Bauer Media, Workshop, Moochi, JCDecaux, and Tigerlily.
Alongside Ailéisure, Annalise and India run their own digital businesses, which they inspired each other to start after travelling together in 2018. Aside from their appreciation for high quality design, it was their shared values about the harmful effects the fashion industry can have on both people and the environment that motivated the vision and direction behind Ailéisure. It was obvious and non-negotiable for the pair that Ailéisure would be an environmentally and socially conscious brand, who strictly use materials and fibres that are kinder to the environment in some way, along with being predominantly made locally in New Zealand.
The collection consists of sports-inspired pieces combined with essential everyday luxury items, all of which are non-seasonal and do not follow trends. Ailéisure’s designs are thoughtfully created on the basis of a simple question: can you see yourself wearing this item 20+ years from now and can you imagine others wearing it 20+ years ago?